Good to Know
- Not all nutrition advice on social media is accurate or based on real science, even when it comes from popular influencers.
- Social media trends can spread health misinformation quickly and make extreme or unrealistic eating habits seem normal.
- Trusted Scottish sources like NHS Inform, GPs, and qualified nutritionists or personal trainers are better places to get reliable nutrition advice.
Take It with a Pinch of Salt
If you use TikTok, Instagram or YouTube, chances are you’ve seen loads of posts about food, fitness, magic diet pills and health. From “what I eat in a day” videos to supplements that promise quick results, nutrition advice is everywhere online. Some of it can be interesting or motivating but not all of it is accurate. That’s why it’s important to take nutrition advice on social media with a pinch of salt.
Why Social Media Isn’t Always Reliable
Many people sharing nutrition tips online aren’t trained health professionals. Research shows that most nutrition content on social media isn’t backed by solid scientific evidence, even when it makes confident claims about health, weight loss or building muscle.
Social media platforms are designed to show content that gets attention. That often means bold statements, before-and-after photos, or “quick fixes” get pushed more than evidence-based advice. Seeing the same message over and over doesn’t mean it’s true, it usually just means it’s popular.
Why This Matters for Young People
You’re still learning what works for your body. Constant messages about dieting, “clean eating” or changing how you look can be confusing and sometimes overwhelming. Some studies have shown that diet-focused content online can contribute to unhealthy relationships with food or unrealistic body expectations.
There’s no single way to eat that works for everyone. What’s healthy depends on your lifestyle, activity levels, medical needs and personal circumstances – things social media posts rarely take into account.
Red Flags to Look Out For
Be cautious if you see:
- Promises of fast or “guaranteed” results
- Advice telling you to cut out whole food groups with no medical reason
- Influencers selling supplements or detox products
- Claims that don’t explain where the information comes from
If something makes you feel pressured, guilty or anxious about food, it’s ok to step back.
Trusted Scottish Sources You Can Turn To
If you’re unsure about something you’ve seen online, there are reliable places to get clear, trustworthy information:
NHS Inform (Scotland)
The main health information service for Scotland. It has evidence-based advice on food, nutrition, weight, mental wellbeing, and physical health.
The Association for Nutrition
They’re a UK charity that makes sure nutrition professionals are properly trained and use good, science-based advice, so the public can trust the nutrition information they get.
Eatwell & Healthy Eating (NHS Scotland)
Available through NHS inform, these guides explain balanced eating in a realistic, non-judgemental way – no fads or extremes.
Your GP or Practice Nurse
You can speak to a GP about concerns around diet, weight, or health. They can offer advice or refer you to a registered dietitian if needed.
Qualified Personal Trainers
If you’re interested in fitness, look for trainers registered with recognised bodies (such as CIMSPA or REPs). A qualified trainer won’t push extreme diets or unsafe advice.
Youth Health & Wellbeing Support
Local youth services and charities across Scotland often provide safe spaces to talk about health, wellbeing, and body image – without judgement.
A Final Thought
It’s ok to enjoy social media and still question what you see. Being curious, checking trusted sources, and asking for help when you’re unsure are all signs of looking after yourself.
Your health is important, and it deserves advice that’s based on real evidence, not just the latest trend. Taking nutrition advice with a pinch of salt and turning to trusted Scottish resources when you need support is a smart and positive step.
Your Young Scot NEC can also help you make healthier choices by giving you discounts at places like the Co-op, making it a bit easier to afford nutritious food. And that’s just one perk… Your Young Scot NEC gives you access to loads of other discounts, info, and opportunities too.