Why does gambling seem like such a normal part of sport?
For many people in Scotland, sport brings people together. Whether you’re supporting your team with family and friends, seeing your country play in a major tournament or soaking up the atmosphere in the crowd, sport is a big part of peoples lives. But have you ever felt encouraged to gamble when watching live sport?
Betting adverts, sponsorships and live odds are now a familiar part of watching sport. Instead of only caring about the final score you might start following things like who scores first in a rugby match, who takes poll position or whether a football player gets booked.
You might see:
- Betting sponsors on football shirts
- Odds shown during live broadcasts
- Match commentators discussing odds
- Promotions offering free bets or bonuses
Sports fans care deeply about their teams. They celebrate wins, feel disappointed by losses and often have a strong emotional connection to a particular club or sportsperson. Gambling companies understand this connection, and capitalise on advertising in these spaces.
Gambling companies are businesses. They make money when people continue to bet, which is why adverts often encourage people to come back to place another bet.
How can you control it?
If you’re under 18, you can’t legally use licensed betting websites or apps in the UK. If you’re 18 or over and choose to gamble, here are a few things to ask yourself first:
- Am I gambling because I want to, or because I feel peer pressured?
- Can I afford to lose this money?
- Would I still enjoy watching the sport without betting?
- Am I trying to win back money I’ve already lost?
If gambling is becoming stressful, affecting your money or no longer feels like fun, you’re not alone. Support is available, whether you’re worried about your own gambling or someone else.
For support and more information:
Check out the rest of our Know The Odds pages for more information and support with gambling.